Levi’s presents a preview of their Spring/Summer 2012 collection in a behind the scene video. Read more
Maison Martin Margiela presents its new collection, here are the denim looks. Read more
To celebrate the “Year Of The Dragon” Evisu just released a special raw denim with dragon embroideries. Read more
Levi’s Vintage Clothing releases a special Levi’s classic Sawtooth denim work shirt from the mid-1950s.The 7oz denim Sawtooth gets a traditional distressed and high-fade wash, with contrasting indigo sleeves and Mother of Pearl snap buttons in addition to the original archived western neck label and sawtooth pockets. Read more
Once again Rihanna is modeling for Emporio Armani‘s new campaign. Read more
This season, the japanese label UNDERCOVER releases a new denim hooded jacket with leather sleeves. Read more
Pepe Jeans presents its new S/S 2012 lookbook. Read more
True Religion unveils its new Advertising Campain. Read more
Actor Ewan McGregor is the cover star of the new issue of Menswear magazine. The star of the new Steven Soderbergh film ‘Haywire’, is photographed by Lorenzo Agius and styled by Alex Badia. Read more
For Spring 2012, True Religion is back with an overhaul of their denim range. The company retains much of its brand DNA in new back pocket stitching, but the focus is now on understated jeans with subtle details. Have a look at the new collection and the behind the scene video. Read more
Today we present you a young Japanese denim manufacture Kamikaze Attack, all jeans are proudly sewn using vintage machinery in Kojima, Japan. Have a look at their 14 Oz. raw denim. Read more
The Brooklyn Circus presented its new denim line, made of selvedge denim and inspired by vintage racecar driving heritage; the Crimson Cross denim Read more



















