The denim brand SELF EDGE has launched the video Self Edge x Cone Mills x Roy .
Levi’s presents its lookbook for the Spring/Summer 2012 edition of the brand’s Commuter Series, a collection made specifically with the urban cyclist in mind.
Check out the lookbook and video following the click and discover all the great technological details specially thought for the urban ride.
Ad video of the denim brand TRUE RELIGION “The Legend of Kid Corduroy in Color” .
For this season, G-Star Raw chose its muse in the new french cinema scene, namely Clémence Poésy, who you can see in the video below which presents the work between the brand and the actress. Read more
Here is a video which presents the collaboration between The Rhythm Denim and The Sound Of Change. Read more
This season Lee Jeans has expanded their repertoire to include a clothing line geared towards cycling in the city. Dubbed ‘Urban Riders’,the garments feature waterproof zippers, reflective inseams, pockets for mobile phones as well as numerous other touches that move at the pace of the modern day rider. Read more
Levi’s presents a preview of their Spring/Summer 2012 collection in a behind the scene video. Read more
STONE ISLAND has launched the video “hydrophobic” for his new treatment for fall/winter 2011 .
STONE ISLAND a lance la video “hydrophobic” sur son nouveau traitement pour l automne/hivers 2011 .
Ad camapign video all/winter 2011 LEVI’S LEGACY .
Levi’s and Jay Carroll, proprietor of the heritage blog One Trip Pass, have gotten together on a special project called Made Here, in which Jay travels the country looking for craftspeople who make things by hand.
Music video made with 1000 pairs of Jeans .



















